My Oreo’s Ad Campaign

Introduction

For this project, I found an Oreo’s advertisement and created my own. The one I created is meant to go along with the Oreo campaign. In order to make my ad, I did draw-overs and critiques of the Oreo’s ad. I will be sharing with you the original ad, draw overs, and my new ad in this blog post today.

My project

Target Audience

My target audience is American children ages 7-12. Those who like eating cookies and see many Oreos commercials. I chose this audience because that is part of the time that you begin growing a lot. You are hungry often and cookies are the best snack/treat that you enjoy.

My design appeals to the target audience due to the color choice or blue, pink, and white. They are soft colors that are often used in children’s products. As well, there are few words written and they are easy for children to read.

Design: Alignment

The left align photo combined with the right align text enhances the design because it draws your eyes back and forth to those two things. You become drawn into the ad.

Color

The pink and blue portray softness and add a contrast that is not too extreme. The color of the cookie also adds a contrast and makes you hungry. As well, the white and different shades of blue make the ad have a tone of calmness.

Typography

The typography used in the ad enhances the design by its simpleness. The uppercase letters, combined with the bold font are easy to see, making the design look crisp and clean.

Photography

I love the photographs used for this ad. The glass of milk is plain and ordinary, but when you add the cookies it makes for a good contrast. The pink background makes the design look full of life and the Oreo’s logo brings all of the photographs together, with its colors.

 

 

 

 

 

Taken by me

 

 

 

 

Taken by Eric Lybbert

 

 

 

 

Public Domain

Link to Website

Conclusion

Thank you for taking the time to look at my blog. From making this ad campaign I have learned that all of the elements of design are important. It’s necessary to understand the reasons behind why design decisions are made and following through with them.  And as I identified the different elements in the original ad, I was able to understand how to incorporate them better into my project.

 

New Gluten Free Options at Chick-fil-A

Chick-fil-A created a new gluten free option for customers, but is one that comes with a price.

On June 19, Chick-fil-A announced that they will be adding a gluten free bun to their menu.

According to Business Insider, “Each bun will cost customers an extra $1.15, and contain 150 calories.” The bun will come pre-packaged, so when you order it, it’ll be on the side. This was done to eliminate cross-contamination. Chick-fil-A kitchens aren’t very gluten free friendly, so having gluten free buns prepackaged is the safest option.

As well, customers are expected to put their own sandwiches together. The good news though is that the buns are celiac friendly. They are made of molasses, quinoa, amaranth, and raisins. Yes, you heard correctly, no corn or rice ingredients included.

Chick-fil-A’s gluten free buns were tested last year in 3 cities across the U.S. The results came back successful and are now available throughout the nation.

The addition of the gluten free bun was brought about by customers. Many customers were asking for more gluten free options and Chick-fil-A made it happen. “We know our customers are looking for more gluten-sensitive alternatives. They asked, and we listened,” said Leslie Neslage, senior consultant of menu development at Chick-fil-A.

The buns are also known to have better taste than most gluten free bread that has been available up to this point. To really know if this is true though, you’ll have to go out and try the new bun.

Sources:

http://www.foxnews.com/food-drink/2017/06/20/chick-fil-now-offers-gluten-free-bun-but-theres-catch.html

https://thechickenwire.chick-fil-a.com/News/Chick-fil-A-Introduces-New-Gluten-Free-Bun

Creative Ad

Introduction

This creative ad was made for my Visual Media class. The product I am advertising for is a pen. The concept for this project was to advertise an item in a creative and abstract way. I used the lipstick with the pen as the abstract idea. I will go into more detail about the design aspect in a later section.

 Target Audience

My audience is single women between the ages of 25-34. They have their Bachelor’s Degree’s and are avid users of blogs and social media. The design appeals to this audience due to the color choice and also the appearance of the pen and lipstick. The pen is more fancy then a typical one that you see in the grocery store.

Design

The main decisions I made for the design were making the lipstick-pen in the center of the ad. I did this of course as to make the item the focus since it’s the product. The decision of align-left instead of align-center was due to it being overly used. I also believe that with align-left gives a better flow to the ad. Making your eyes engaged and focused on the whole ad.

Typography

The main font used for the ad was Avenir Next: Regular. I used this font because it’s sans-serif. It enhanced the design due to the easiness of its read and also the clean look that it gives. The font for the word “smooth” was Apple Chancery. This font added contrast due to it being serif type font. It makes the  ad look fancier as well.

Color

I chose the blush color because of the lipstick, it also gives a nice focus on the word “smooth.” I wanted to focus on this word because I believe the most important quality in a pen is its smoothness when it writes.  Another color used was yellow/gold. This color was a good contrast with the wood table and also very easy to see. I tried many other colors for the main text, but most of them didn’t show up. The final color used was brown. This color was taken from the pen as well, I used it for the Tiffany & Co. logo.

Photography

My favorite thing about this design is how well the lipstick and pen came together. I chose those two images to use for my project because they used the same colors that blend well together. The wood table was the perfect addition, due to its older feel. Using that older feel makes a contrast between the lipstick-pen and the table. It applied well to the target audience due to the fact that many women are into design and antique looking things.

Conclusion

A big thanks to all of those who have looked at my blog post. This was my first experience making a creative ad and I am very much a beginner. So, I appreciate your patience with this process. I encourage everyone, to begin making your own designs. There is a learning curve and it’s difficult, but very much worth it.

Photographs Used

Lipstick

Link to image

Wood Table

Link to image

Pen

Link to image

Gluten Free Dining Apps

The app that brings gluten free dining directly to you.

Find Me Gluten Free app makes eating out easier, more reliable and safer.

Find Me Gluten Free features directions, gluten-free menus, phone numbers, ratings, and reviews. The app was created by Jennifer Cafferty and has a rating of 4+ stars. In order to use it, you must have IOS 8.0 or later. The app is in English and is available on the App Store and Google Play. It’s available on all apple devices including iPhone, iPad, and iPod touch.

The app is 19.4 MB, which makes for a quick download. It’s available throughout the country and asks for either the current city or the name of a food place you’re interested in. Whether you’re in Illinois, Utah, California, or New York, the app will give you options.

In order to have complete access to the app, you need to either make an account that’s linked to Facebook or Google. There are filter options for more specific results, depending on what you like. One of the great features of the app is its simplicity. On the home screen, there are four main options which are: search near me, recent activity, search by name and main menu. Below these four options are gluten free news with daily updates and tips. And if you’re looking to bake, there are recipes available.

Whether you’re 15, 40, or 65, this app can be your new best friend. Try it out today and see your eating options out of the home increase.

 

 

 

My Personal Icons: Fashion

Introduction

For my Visual Media course, I was asked to make icons. I decided to make icons of things that I enjoy and that I wouldn’t mind sharing with the world. The icons I made are a purse, skirt, shirt, and pants. I hope that you find them fun to look at and enjoy them almost as much as I do.

Target Audience

My target audience is women in their 20s. The clothing and purse are for those who want to dress up more formal. The style is also for the summer, as there are pants included in the clothing set. The clothing could be used professionally or just for certain events. I think that this design appeals to women in this audience because of the colors and patterns that were used. There is a lot of decoration on the clothing and it doesn’t look too young or too old.  As well, some of the items you can use in multiple seasons.

Design

While making these icons I wanted them to have lots of different shapes. I believe that the different shapes can make all the difference  because they adds contrast to the icons. I specifically included straight lines because they make the icons look more neat and organized. And as you can see, there are straight lines in each icon that was made. Another design decision was adding circles. They make the appearance more fun and exciting. And also grab your attention.

Color

For me, color is one of the most important elements of design. The blue/green color is my favorite and it was used to draw attention. This color is made me think of summer and it is also fresh like the water. The orange enhances the design because it’s goes well with the blue/green color. It is also very inviting and fun, just as the circles are. I also kept the white in the icons because it gives your eyes a rest and it also makes them look more elegant.

Conclusion

Thank you for taking the time to see my icon designs. Through doing this project I have learned the importance of creating your target audience first and then creating the product. Not only does it take 2 or 3 rough drafts, but it takes many hours in the making. Through diligence I have been able to see my work pay off. Even if it’s not perfect it’s important to see the progress that you can make. And through practice we can all improve.

 

Eating Gluten Free with Friends

Let’s face it, eating gluten free on your own can be a challenge, especially in the beginning. Once you think that you have mastered that skill you face another uphill battle, eating gluten free with your friends.

 

When I was first diagnosed with celiac, I never realized that eating with friends could be a potential issue. Now however, the moment I go to my friend’s house a cross-contamination alarm begins going off in my head. And yes, I most definitely panic every single time.

 

In hopes that I can get over this fear and help you get over this fear, I wanted to share some tips with you today. My first advice would be to tell people what you can eat, instead of saying what you can’t eat. They will be less confused and the task seems much simpler, they will also thank you in the long run.

 

According to celiactravel.com you should, “Offer to bring a course with you.” They also recommended bringing your own meat and vegetables wrapped in tin foil to a BBQ so that you can avoid cross-contamination. When your friend does decide to make a dish for you, double check the ingredients yourself to make sure it’s safe. If you’re too worried about the gluten free aspect of it all, just host a party at your own home. This will be less stressful for you and your friends. Above all, remember that your health is more important than pleasing someone. You can be grateful, without having to harm your body.

Making My Own Magazine Cover and Spread

Cover Photo

 

Spread

Why A Magazine?

Currently, I’m taking a Visual Media course and we were asked to make a magazine cover and spread. I had the option to choose a talk or news article from either lds.org or byuiscroll.org. I chose the talk from President Thomas S. Monson from the Church of Jesus Christ of Latter-Day-Saints. This talk is on the importance of decision making and it is my hope that it leaves others with a sense of peace and direction.

Target Audience

The audience that I am targeting with this magazine are university students in their 20s. The reason I chose this group of people is because I can relate easily, since I am in that age range. As well, I wanted to give them a sense of peace that everything will work out. It’s a stressful time, full of making big decisions and I want them to know that they can do it.

Color and Typography

I chose yellow for my main color because it makes you feel happy and at peace. I also added purple and green because it makes the article lively and grabs your attention as well as having a good contrast. As far as the typography goes, I liked using sans-serif and serif type fonts. I think that they fit well together because they give you a contrast while still looking crisp and clean. Even with all the fun elements, I wanted the magazine cover to still look neat and professional.

Design

I did three separate sketches for this project and what it really came down to was that I didn’t want an overload of information on a page. I wanted an image on the first page because images draw more people to an object than words do, in my opinion. I also wanted to leave with a photograph so that people would keep that final image in their minds. The quote in the middle is the thought that I wanted to be remembered the most.

Photographs

I chose flowers to be the first photograph you see, because I know that flowers can make many people very happy. As well, flowers can bring anyone a sense of peace. The second photograph is a building on the BYU-Idaho campus. I really like this building because it looks similar to LDS temples and it is just a great building to look at. When I saw it from afar I also got a sense of peace. With peace being the theme of my magazine I thought it fit perfectly.

Taken by Me

Taken by Me

My Symptoms of Celiac

The interesting thing about celiac disease is that it affects people of all ages. And just as the ages vary, the symptoms of celiac can vary as well.

I want to share with you my personal symptoms and direct you to webmd.com if you want a more thorough list of symptoms.

For me personally, I experienced a lot of upper stomach pain. My stomach would become rock solid when I ate certain foods. And it would stay that way for at least an hour.  I also experienced anxiety going to class every day. I would be nervous just to enter the room, even though there was nothing threatening about the class. And oddly enough, the anxiety of entering a classroom didn’t start until that school year.

The most prevalent sign that I have noticed though, is fatigue. I would come home from school every day and take at least a 30-minute nap. I couldn’t do homework or anything else until I had a nap, even though I was sleeping 7-8 hours every night.

According to webmd.com, teens with celiac disease might not show signs or symptoms of celiac until they are in a stressful time. I agree with this statement 100%. I was in my senior year of high school when I was diagnosed and it was a high-stress time of my life.

A few more signs that I think are super important to look out for are: bloating, itchy skin, irritability, and depression. Feel free to share these symptoms and look at the webmd.com website so that you and your friends can benefit from it.

How it All Began

Hi, my name is Hollie Buys. I’m a full- time college student who enjoys people watching, eating food and watching football. I decided to make this blog to share with you the adventures of having celiac disease and being forced into the gluten free diet.

Gluten is found in wheat, rye, and barley. Or in other words, flour. It is the substance that holds food together. You can find it in most packaged food and is used as a filler.

You’re probably wondering-what is celiac disease? Celiac disease is an autoimmune disorder. Every time that gluten is consumed, it attacks the lining of the small intestine making it difficult to absorb nutrients. The only way to treat this condition, is to go off of gluten for the rest of your life, to live gluten-free.

According to celiac.org, this disease affects every 1 in 100 people. And those who have a first-degree relative (parent, child, sibling) have a 1 in 10 risk of developing celiac. This, is where I come in. I come from a family where there are three of us who have celiac. My sister found out first and then my mom found out a few months after her.

I was diagnosed with celiac disease in 2012, senior year. I had been complaining of stomach pain and we truly thought it was lactose intolerance. My mom and sister had found out the year before, but we hadn’t even thought of checking to see if I had it. After several doctors’ visits they decided to do a blood test for celiac. I thought that I surely didn’t have it, but I let them do the test anyway.

When the results came back positive a week later I was in shock. Right when we got the call I had fully stocked up on Korean roman noodles. As I found out, I looked down sadly at my food. And yes, I had one more bag of roman noodles for the last time.

Three Crucial Photography Principles

Below are examples of rule of thirds, leading lines, and depth of field. I wanted to take the time to show you some professional examples. As well, I will show you some photographs I took on my own that follow these three principles.

rule of thirds example original

Rule of Thirds

This photograph comes from the amateur photographer.co.uk website. I was unable to find out who the photographer was. The photographers name says “Amateur Photographer.” There is also no photograph included with that name. Here is the link for the website:

http://www.amateurphotographer.co.uk/technique/expert_advice/understanding-the-rule-of-thirds-4228

rule of thirds final example

This is the draw over I did for the example of rule of thirds. I think they did an excellent job at following the rule of thirds. You can see that the tree is the focal point of the photograph. The top horizontal line and the bottom horizontal line both intersect with the tree. As well, the second vertical line to the right covers the whole tree.

My example:

my rule of thirds final

I think that my photograph relates to the example because it is of nature. As well, the focal point I aimed for was the tree, just like in the original example. The difference in this one, is that the green bush on the right is also in the focal point. I wasn’t thinking of having just one particular emphasis, but a few. I think it’s a good example because your eyes automatically are drawn to the tree just as the are in the professional photo.

leading lines original example

Leading Lines

This photograph comes from the Bump Photography Lessons website. There are no specific names used in reference to who the photographer is. However, the people that own this website have another website titled thebump.com. They are also creators of The Knot and The Nest. Here is the link:

https://sites.google.com/site/bumpphotographylessons/home/a-little-background

leading lines final example

The photographer did a great job at using the principle of leading lines. I highlighted the most obvious example of leading lines, however there are still more examples of it in the photograph. The structure of the bridge draws your eyes from the bottom of the picture, out to the light where you can’t see anything. The tops of the bridge also draw your eyes straight and forward. I think what really helps too is that the way the photograph was taken, you can’t see anything but the bridge. With this affect of only seeing the bridge, you are completely drawn into it.

My example:

my leading lines edit

For my example I wanted to use leading lines that were man made. As you look at the bottom of the stairs, your attention is drawn to the University Store. I think it’s a good example of leading lines because it draws your attention up and forward. Even though the photographs aren’t exactly the same, they still share the same purpose.

depth of field original example

Depth of Field

This photo, showing the principle of depth of field comes from a website that’s run by two people. Their names are Syed Balkhi and Thomas Griffin. Syed is the CEO and Thomas is the CTO of Envira Gallery. Their website is called Envira Gallery and that’s where this photograph comes from.  I wasn’t able to find the name of the photographers mentioned, it just shared Syed and Thomas’ names. Below is the link:

http://enviragallery.com/how-to-get-shallow-depth-of-field-in-your-photos/

depth of field final example

All of this orange showcases the area that is blurred. I found it interesting that not only is the background blurred but also the foreground. It’s a fantastic affect, because it truly makes you focus on the pile of rocks and the middle area right next to it. The rocks are very clear and in focus.

My example: 

my depth of field final

Even though I couldn’t take a photograph close to the beach with nice rocks, I tried to mimic the closeness of the object of focus. I like how this cup is in the center and the whole table is a light creme color. The front of the photograph is more blurred and as you continue towards the chairs it becomes more in focus. Although you can see the chairs better than the front of the picture, it is still blurry enough to make your eyes go to the mug.

Conclusion:

Thank you for taking the time to see my examples of leading lines, depth of field, and rule of thirds. As you can see, there are many different ways that these principles can be applied in photographs. Leading lines gives you good contrast, rule of thirds draws your eyes to specific elements in the photo, and depth of field keeps you focused on one specific area. Finally, using these principles adds a much more crisp, clean, and  focused photograph.