This image comes from the website lds.org. It is a quote by Sister Bonnie L. Oscarson in the April 2015 General Conference held by the Church of Jesus Christ of Latter-Day Saints. Sister Oscarsons talk was entitled “Defenders of the Family Proclamation.” Sister Bonnie L. Oscarson is the Young Women General President of the church. Below is the link for the image:
Above you can see the blue highlighted area. The typeface that the word “Mission” uses is sans serif. Sans serif was used because there isn’t a transition of strokes and all the letters have the same weight. Even though they are all capitalized you can notice that there’s no thick/thin line difference.
The yellow area in this image is slab serif font. Although the size of the font is smaller, you can recognize the horizontal slabs on each letter. These letters, just like sans serif have no thick/thin transition.
The first contrast I wanted to mention is the size. I identified the size difference by underlining the word “Mission” in pink. Size plays a major role in this image because it wants you to focus on the word “Mission” It is drastically larger than the rest of the text and stands out majorly. Whereas, when you look at the paragraph of the text the size is significantly smaller. Then your eyes wander down to the name who quoted the text and her name is even smaller. These different sizes show levels of importance.
Structure is the second element I wanted to talk about. The structure of the yellow area is where we will be looking at. The words in that area of the image have different emphasis on the top and bottom of certain letters. I’ve noticed with this particular one that they have a horizontal curve. The difference of the word mission at the top is that it has no horizontal or vertical curve they’re all the same.
An example of weight is in the orange highlighted area. I underlined that word specifically because there is no bold applied to it and it is extremely light. Weight is not determined by heaviness, but also the in-betweens and opposites. The light shade goes well with the word “mission” since they are polar opposites.
Form is the final section I’d like to talk about. I indicated form by using the color green above. Looking at the letter “I” it has the exact same form or shape that the rest of the sentence does. Comparing this letter to the paragraph below, it has many differences. All the letters in the paragraph have different form and differ between upper and lowercase. The word at the top though is all uppercase and the form is the same.
After looking through the different aspects of typography you recognize that all aspects add a special part to the image. The different typefaces keep you interested in what you’re reading and adds uniqueness. Size contributes to the design by adding white space and making the design look more neat. Structure gives you a design that looks neat and professional. Whereas weight makes the image more personable and adds character. And lastly, form gives you the ability to make the design exactly how you’d like it to be pertaining to the purpose of the image.
Featured image link: https://www.volusion.com/ecommerce-blog/articles/introduction-to-typography/