Typography Done Well

Week 2 image

This image comes from the website lds.org. It is a quote by Sister Bonnie L. Oscarson in the April 2015 General Conference held by the Church of Jesus Christ of Latter-Day Saints. Sister Oscarsons talk was entitled “Defenders of the Family Proclamation.” Sister Bonnie L. Oscarson is the Young Women General President of the church. Below is the link for the image:

https://www.lds.org/media-library/images/meme-oscarson-mission-timetable-1442536?lang=eng

categories of typefaces

Above you can see the blue highlighted area. The typeface that the word “Mission” uses is sans serif. Sans serif was used because there isn’t a transition of strokes and all the letters have the same weight. Even though they are all capitalized you can notice that there’s no thick/thin line difference.

The yellow area in this image is slab serif font. Although the size of the font is smaller, you can recognize the horizontal slabs on each letter. These letters, just like sans serif have no thick/thin transition.

elements of typefaces

The first contrast I wanted to mention is the size. I identified the size difference by underlining the word “Mission” in pink. Size plays a major role in this image because it wants you to focus on the word “Mission” It is drastically larger than the rest of the text and stands out majorly. Whereas, when you look at the paragraph of the text the size is significantly smaller. Then your eyes wander down to the name who quoted the text and her name is even smaller. These different sizes show levels of importance.

Structure is the second element I wanted to talk about. The structure of the yellow area is where we will be looking at. The words in that area of the image have different emphasis on the top and bottom of certain letters.  I’ve noticed with this particular one that they have a horizontal curve. The difference of the word mission at the top is that it has no horizontal or vertical curve they’re all the same.

An example of weight is in the orange highlighted area. I underlined that word specifically because there is no bold applied to it and it is extremely light. Weight is not determined by heaviness, but also the in-betweens and opposites. The light shade goes well with the word “mission” since they are polar opposites.

Form is the final section I’d like to talk about. I indicated form by using the color green above. Looking at the letter “I” it has the exact same form or shape that the rest of the sentence does. Comparing this letter to the paragraph below, it has many differences. All the letters in the paragraph have different form and differ between upper and lowercase. The word at the top though is all uppercase and the form is the same.

Conclusion: 

After looking through the different aspects of typography you recognize that all aspects add a special part to the image. The different typefaces keep you interested in what you’re reading and adds uniqueness. Size contributes to the design by adding white space and making the design look more neat. Structure gives you a design that looks neat and professional. Whereas weight makes the image more personable and adds character. And lastly, form gives you the ability to make the design exactly how you’d like it to be pertaining to the purpose of the image.

Featured image link: https://www.volusion.com/ecommerce-blog/articles/introduction-to-typography/

 

Great Media Design

follow him

This picture comes from lds.org and is from the October 2014 General Conference. It is a photograph of Christ and his apostles. The quote comes from Elder Eduardo Gavarret. Below is the link to this photograph.

https://www.lds.org/media-library/images/meme-gavarret-follow-1311919?lang=eng

Contrast: 

contrast

The major contrast I noticed in this photograph was the letters. The words “Follow Him” are significantly bigger than the rest of the words. Those words are the main focus of this quote. The other thing that is important to notice is the color of #LDSConf that is significantly brighter than the white words.

Repetition: 

repetition.png

The repetition noted is the font style. Even though the sizes of the letters change, the type of font that they used stays the same throughout. You can also notice that white is the main color used throughout.

Alignment:

alignment

When they were making this they did a really food job at making the lines even on both sides. The interesting thing about the alignment is that it draws your eyes down and back up again. Through the excellent alignment you can notice that their intention was for your eyes to look up to the people walking.

Proximity:

proximity

There are a few examples of proximity here. The one that I first recognized while looking at the picture is that the three people are paired very close together. You know that they are close because they are walking together. The other implication of proximity is that the quote is all together without spaces.

Color: 

color

I thought the clothing choice was interesting. I think this is a good example of hue, tone, and shade. The outfits compliment each other very well based off of the colors that were chosen.

Conclusion: 

From looking at the design principles I have learned that it is necessary to have each principle in the design. Your product may look nice, but adding color principles and even just contrast make the biggest difference. Proximity helps us recognize that text or photographs are related and need to be recognized together. Alignment is essential because it makes the design look nice and you have the desire to read it. Finally, repetition helps because you recognize that the designs are related and not separate.

featured photograph comes from:

https://www.upsidelearning.com/blog/index.php/2010/06/15/three-reasons-to-focus-on-media-design-in-learning/

Class Notes Summary: December 8, 2016 How to Get From Here to There/Brother Warnick

The unique thing about working in Communications is that there are several different ways to communicate my ideas. The main job I’ll do as a Communication Major will be by telling stories to an audience. If there is no audience, then I don’t have a job and therefore have nothing to do. The key is constantly building my audience. I also have to be able to become informed with new technologies and procedures.

Class Notes Summary:December 1, 2016 Ethics-Plagiarism-Copyright/Shane Cole

Today in class I learned that ethics are what we believe to be right or wrong through our own reasoning. If we know what we value then we will be able to discern between right and wrong. I’ll need to have these ethics in the work force everyday. As well, an important aspect that relates to ethics is copyright. Copyright is the original work of the author that’s in a tangible form. There are 6 different rights of the copyright holder. These 6 rights are: reproduction, distribution, public performance, public display, derivative works, and moral rights.

Class Notes Summary:November 10, 2016 Understanding GRAD Plans and Internships Tyler Christensen/Sheila Wener

The best thing I can do to insure that I’ll find a job after graduation is by doing internships. I need to make sure that I can be that person that adds value to a company. Another thing that affects my future employment is if I either worked or volunteered in college. To ensure a good opportunity will come, I need to use all of my resources. The class COMM 498R is actually the Internship period. I will be less stressed and more organized if I plan my internship 2 semesters in advance.

Class Notes Summary: November 3, 2016 Advertising/Jeff Hochstrasser/Beth Hendricks

I learned that creativity is a divine skill we inherited since we were born. Creativity is something we need to continue to develop, and that’s why the Advertising module is really important. There are so many forms of advertising, and it’s not limited to video. Social Media is a major form of advertising now days. A big indicator of influence in this industry is whether or not you can somebody’s attention in 5 seconds. A concept that determines success in advertising is whether or not I know how to ask good questions. Another important skill I’ll need is Adobe Photoshop and good research abilities.

Class Notes Summary: October 27, 2016 Visual Communications/Caryn Esplin

Visual Media skills are very necessary to develop and a skill that i’ll use in any career. Something very helpful about the visual media classes are that even if I don’t major in visual communications, I will still have a portfolio of my projects. I will be able to show my future employers that I have visual media skills once I have my portfolio put together. Visual Communications has a higher paying salary than most jobs. Social Media skills are also very important to develop in any communications degree. What will help me the most right now will be signing up for a Social Media class, due to the fact that Social Media is a necessary skill in almost every job.

Class Notes Summary October 20,2016 Organizational Communication And Advocacy/ Andra Hansen

Organizational Communication focuses on issues and how you’ll be able to make a difference in the lives of other people. If I have an interest in doing many independent activities as well as group projects, then this is the place for me. One of the biggest skills I’ll need to develop is the ability to understand information well enough in order to share that information with people from different backgrounds. Since I currently have Public Relations as my emphasis I can also look into this emphasis because there are many similarities. The main difference between the two is that Organizational Advocacy deals more with the Government and issues in the community.

Class Notes Summary: October 6, 2016 Video Production/Brian Howard/Christian Mawlam

If I’m interested in doing the videos, the starting pay rate is low, so that’s something I’ll need to consider. Even though the starting pay isn’t much if you work really hard you can make a lot more money. Video production requires a lot of work. I would be on a team, and not working alone. The best thing I can do right now is to focus on getting experience with internships. My experiences will show much more than my grades.

Class Notes Summary September 29,2016 Our Blog/Journalism/News/Lane Williams

Today in class I learned that journalism in one aspect would be one of the safest jobs to have due to the fact that it’s protected by the law. Journalism would make a good job because the pay rate is increasing and nowadays there are many forms of communication and so they are hiring more people in this field. If I focus on journalism I’d be able to make a difference in peoples lives, to inspire them and inform them. Currently the focus in journalism is shifting of off just writing articles. Nowadays people are learning how to add videos and diagrams as well. A benefit of journalism is that the duties vary and you’re never reporting the exact same thing. Professor Williams recommended to do several internships and try to do them in different states so I can get a unique experience. The best thing I can do right now is make a blog and begin writing about things that matter to me. As I do this I’ll be able to market myself better.